We are looking for a Category Marketing Manger for one of our FMCG clients (Edible Oil & Fats (Olive Oil, Vegetable Oil, Ghee, Butter, etc.) based out of Dubai
Job Description: Manage the categories efficiently through a well-developed marketing plan leading to an increase in volume value and profitability. Develop the yearly marketing activity plans for the categories. Manage the P&L of the categories. Be the right brand ambassador who drives equity, awareness and off-take.
Education & Experience:Bachelor's Degree in Marketing
3-5 years of experience in brand management, marketing, preferably with trade marketing and sales knowledge in FMCG
Skills and Competencies- Analytical skills and attention to detail
- An understanding of trends and an ability to respond to customers' wishes
- Creativity and an ability to produce innovative and original ideas
- Team working skills
- The ability to manage and allocate budgets
- Written and verbal communication skills
- Experience with and an understanding of market research
- Time and project management skills, including the ability to work on multiple projects at the same time
- An ability to think strategically and come up with campaigns
Responsibilities- Responsible for the overall performance of categories, equity, distribution & sales Responsibility for the P&L of the categories
- Market analysis and product launches
- Monitoring the marketing activities performance and measuring the success of campaigns.
- Developing reports
- Developing consumer packaging and promotional packaging
- Managing category budgets
- Organizing events such as product launches, exhibitions and product shoot
- Individual Performance Measures